OUR FOUNDER
Founded in the Netherlands in 2023 by Noah Kroes, ETHOS was born from a lifelong passion for fragrance. Inspired by scents from an early age, he set out to create a brand that enhances everyday experiences through unique and exclusive fragrances, leaving a lasting impact.
THE MISSION
ETHOS is on a mission to inspire, motivate, and instill confidence in every man. We empower and elevate experiences that leave a lasting impression. Because when you catch a familiar scent, it doesn’t just linger—it brings memories rushing back.
THE VISION
We strive to inspire bravery and enhance life’s daily moments. Our vision is to consistently transform good experiences into great ones, helping every man step into the world with confidence and courage.
ETHOS
Ethos is the essence of who we are—the character, sentiment, and guiding beliefs that shape our identity. It’s more than just a name; it’s the atmosphere we create, the mood we set, and the experiences we inspire.
GET IN THE MOOD
